Over at the Greener Room, I talk about paperless marketing for Tulpa, or Anne&Me. Although the word count limit didn't let me get into much detail, I think it's worth starting a discussion about asking questions about why we just . . . do some things.
This ties in neatly with the discussion happening at #2amt, we're talking about empowering people to bring innovative ideas and approaches to doing things. Of course, many of us may see the irony in that, since as theatre artists so much of what we do is about pushing artistic boundaries and challenging assumptions about what good theatre is. Nevertheless, when it comes to everything else we do in theatre, we often fall back on habitual ways of doing things - even if those ways simply don't work for us (here I'm imagining Adam Thurman sagely nodding his head and saying, "Exactly.").
Rather than agonizing over ways to convince other theatre artists that a different approach is worth doing, I think it's a lot more interesting and productive to encourage each other to ask questions. Not in a "We must get to the bottom of this!" sort of way but a "What's going on?" sort of way. TCG is doing that with their "What if . . . ?"
But we can also do that on our own and ask our own questions. For example: When we're putting on a show, what are some things we just . . . do? What would happen if we simply didn't . . . do? What would we be doing instead if we didn't or couldn't . . . do?